Areas of expertise: Quantitative analysis & interpretation; data consolidation; online research; customer insight; customer satisfaction; U&A; NPD; Innovation cycle; concept testing; brand & market understanding.
Sectors of expertise: Youth; charity; financial research; Higher Education; graduates & young professionals; transport; neighbourhood planning; food & drink
Campus Living Village Online quantitative survey to 10,000+ residents in their student accommodation about their perceptions and experience. Survey is optimised for mobile as over half the participants take the survey in this way. Carried out in 2015 and 2016. In-depth insight and reporting.
Working in partnership with Ashworth Research for an aid charity – Testing concepts with young adults to increase engagement with charity. Research was conducted using online focus groups. Recommendations were made as to the propositions most likely to succeed.
Royal Shakespeare Company (RSC) – Digital users needs and expectations survey. Twenty paired interviews with members, attendees and potential audiences plus group interviews with school pupils and teachers. Debrief and report highlighting key themes for digital engagement and retention with current and new audiences.
Royal Horticulture Society (RHS) – Creative workshops with secondary school pupils and teachers investigating career choice and planning. Debrief and report offering recommendations and guidance for raising profile of horticulture careers.
Universities UK – Analysis of 140 written responses from stakeholders contributing to a review into part time undergraduate study. The review was carried out by Universities UK and published online.
Teaching: Academy Associate at the Research Academy. Tutoring and lecturing on the MRS Advanced Certificate and MRS Diploma programmes
Experience: Previously worked at YouthSight, London Underground and BMRB
Previous Clients: RBS, Barclays, Red Bull, Student Loans Company, Compass, Sodexo, Ofsted, BIS, YPLA, The Home Office, Sainsbury’s, FSA, Competition Commission, Save the Children
Certified Member of MRS (Full) and MRS Company Partner
Member of ICG (Independent Consultants Group)